Target Audience

as i have started looking into movie posters for my ancillary i will need to make sure that my poster attracts the right target audience. looking at the posters i talked about in my last blog post ( http://j4ka2media.blogspot.co.uk/2016/01/ahhhhh.html) they were both primarily aimed for people over the age of 18 although alot of its the films revenue came from under 18's. My poster will need to have the conventions that will attract my audience of over 18's. the conventions i will look for are the dark colors that will make my poster look quite mysterious and dark. another convention i will use is the centering of my weapon in the poster, im primarily taking inspiration form the Inglorious Bastards poster which i will take my own twist on i will try to attract an audience that is interested in horror instead of hard core action film so instead of the poster centering on the ripped Nazi flag i will center on a reflection on the blade of the axe. another thing i will have to use is blood which features in both posters in two different ways, for instance the blood on the Annabel trailer is alot less obvious than it is on the Inglorious Bastards poster. i will try both styles of blood display when i take the photos for my poster, i will ask my audience which style they prefer as i want to make sure my poster attracts them as i want to keep my target audience consistent in my project.