for my trailer i will need to set a target audience so i know what i need to include in the trailer to get the attention of my selected audience. looking into the horror genre it is easily seen that the age certificate for near to all horror movies is 18 examples of this is A Nightmare On Elm Street 18, Friday The 13th 18, Scream 18, Disturbia 18 and i could go on. this is a clear indication that my audience is going to be people aged over the age of 18. according to the BBFC to make a film the 18 certificate it must have a variety of things included in the film such as very strong violence, frequent strong language (e.g Fu*k), strong portrayals of sexual activity, scenes of sexual violence, strong horror, strong blood and gore and discriminatory language and behavior. for obvious reasons i wont include all of these things in my trailer but i will have to make sure my trailer looks horrific enough to make it look like an 18 certificate to get the attention of my audience.
to the left there is the banner that is included in trailers to indicate that the film has been approved by the company that made it to be viewed by their audience and in this situation there audience is referred to as R which means restricted. this is the age rating that has been given to the film and it means that it isn't suitable for anyone under the age of 18. this is a good place to start my trailer as it will indicate the
nature of the trailer.
The trailer below is of a film that is rated 18. looking at the trailer it is easy to see why the film is rated an 18 as it shows torture, death of both adults and children and alot of gore. i will have to take a similar approach when i make my trailer as i want to make it easy for my audience to see that my film is a 18. because my film is going to be a slasher film i will have to show the rating by using alot of fake blood to show that there is strong violence.
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